Delhaize Kiosk Innovation Ad

9 09 2012

Ok, so this is not a revolutionary commercial by Kellogg standards, but I’m crazy proud of it right now even if it is a still-frame video.  Delhaize has kiosks at the front of their Food Lion & Harveys stores and when shoppers enter the store, they swipe their loyalty card at the kiosk to print personalized coupons. Before the coupons print there’s a quick clip that plays, and in this case, not only did I route the offers through Finance for those coupons to be created, I worked with the Brand team to develop this commercial from existing assets and copy. Hmm, it’s not sounding that impressive, but when you’re starting by importing screen shots into PowerPoint from story boards this is quite an accomplishment!

-Nikki M Jones-

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