Children’s Miracle Network Hospitals

9 07 2012

I recently had the priviledge to participate in a partnership with Food Lion and Children’s Miracle Network Hospitals. It’s really a culmination of what Shopper Marketing is all about. It’s a Food Lion exclusive packaging for Cheez-It, Frosted Flakes, and Pop-Tart brands and for every box sold, a $.25 donation was made to the charitable organization. Not only does it stay with mom through the entire desire, decide, delight path… it really is making a difference. It’s not immediately apparent that you’re making a difference when you’re putting PWRs through, pushing graphics and the children’s stories through Legal, and scheduling Tony the Tiger for store appearances… but all you need is to see Michelle Coria or Kyla Roerty at Food Lion and you understand what Cause Marketing is all about.

-Nikki M Jones-

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