Kidz Kitchen Event

13 03 2012

We just successfully executed an event that’s been months in the making. Working with the Publix team, the Miami Dolphins, and Eventive Marketing to pull together Kellogg’s Kidz Kitchen has been an amazing experience. I’ve had the pleasure of watching it come to fruition since I began my role in Shopper Marketing. In the end, over 12,000 consumers attended the over-arching event, Fun & Fit as a Family, with roughly half of them attending Kidz Kitchen and the celebrity chef demos, with talent like Rachel Ray, Guy Fieri, and Robert Irving. We distributed 11,000+ recipe cards and thousands more samples to keep both Kellogg and Publix top of mind.

I, personally, was able to contribute by developing those recipe cards with our creative team and working with the printer and sampling agency to deliver all samples, ingredients, and the recipe cards to the event. I also helped to ensure the tee shirts, chef aprons, and hats were approved by Legal and the safety testing. There was also numerous POP that I helped to develop to promote the event in store – (that even had a QR code / SMS text offer for a discount to the event!) as well as signage at the event to bring her back in store.

Click here for photos from the event: Summary & Measurables

-Nikki M Jones-

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