Special K Hutch in the Produce Aisle

19 01 2012

Had to share this program that I led recently, as it’s the first time I’ve had an opportunity to work with Merchandising Services for so many elements. Publix ran an IRC (Instant Redeemable Coupon) for $1 Off Fresh Fruit with the Purchase of Any 2 Special K Cereals. We wanted to draw incremental sales though – beyond shoppers that were already in the cereal aisle. The solution was to create a hutch for Special K Cereal to be placed in the produce section with space for strawberries to be stocked on top. We also had a lug-on created for each panel of the hutch to call out the offer beyond the IRC placed on package… Pretty cool, right?

-Nikki M Jones-

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